Mission & Vision

Dan Hoe Excavating’s brand identity focuses on reliability and expertise in excavation services. The design guidelines emphasize a strong, professional image while remaining accessible and clear for their audience.

Target Audience

Contractors, developers, and property owners who need dependable excavation services for residential and commercial projects.

Research & Discovery

Our journey began by understanding Dan Hoe Excavating’s brand values and services, focusing on their dedication to reliability and precision. Research revealed the importance of incorporating an excavator into the logo to visually represent their expertise in excavation and earthmoving.

Concept Development

In the design phase, we explored bold, industrial-inspired concepts that featured an excavator as the central element. The designs balanced strength and simplicity, using clean lines and shapes to create a logo that was both impactful and practical for use across various applications. The feedback helped refine the design into a bold and recognisable mark.

Finalisation & Application

The final logo integrates the excavator into a clean and powerful design, perfectly representing Dan Hoe Excavating’s identity and expertise. This design was implemented across their website, equipment branding, business cards, and marketing materials, creating a cohesive and professional brand presence.

Primary Colours

The primary colors of the brand are #FFD100, a vibrant yellow, and #333533, a deep charcoal gray. The yellow embodies energy, optimism, and creativity, serving as a bold and eye-catching element that draws attention. The charcoal gray provides balance and sophistication, adding depth and contrast to the bright yellow.

Secondary Colours

The secondary colors include #D6D6D6, a soft light gray, and #FFFFFE, a pure white. These secondary shades provide a calming and neutral contrast to the bold primary colors. The light gray adds subtlety and refinement, while the white introduces clarity and simplicity.

Primary Typeface

Lorimer No 2 is the primary typeface, offering a bold, contemporary feel with a hint of timelessness. Its structured design is perfect for creating strong headlines and impactful brand statements, reinforcing the company’s reliability and expertise.

Secondary Typeface

Work Sans complements Lorimer No 2 with its functional and highly legible design. Ideal for body text and secondary content, Work Sans ensures smooth readability, making the brand approachable and user-friendly.

Website Design

Explore a streamlined landing page designed for Dan Hoe Excavating, highlighting their reliable services with bold visuals and clear calls-to-action.