Mission & Vision

Pete Blasko Refrigeration’s brand identity conveys its commitment to delivering quality refrigeration and HVAC services. The design guidelines reflect a modern, trustworthy image that resonates with residential and commercial clients.

Target Audience

Homeowners, small business operators, and institutions looking for dependable and efficient HVAC or refrigeration solutions.

Research & Discovery

We started by exploring Pete Blasko Refrigeration’s rich history and customer-centric approach. The research focused on creating a logo that communicated reliability and their expertise in heating, cooling, and refrigeration.

Concept Development

Multiple concepts were developed, incorporating elements of temperature symbolism and modern typography. Each iteration honed in on simplicity and clarity, ensuring a timeless and approachable look.

Finalisation & Application

The final logo integrates clean lines and a cool-toned colour palette to reflect the industry while maintaining versatility. It was applied across their website, business cards, and promotional materials to create a consistent and professional identity.

Primary Colours

The primary colors include a bold and dependable deep blue and a vibrant orange. The blue signifies trust and reliability, while the orange adds energy and warmth, symbolising their customer-focused and approachable service.

Secondary Colours

Complementing the primary palette, the secondary colors include a soft sky blue and a bright yellow. These colors add versatility to the branding, allowing for diverse applications while maintaining a cohesive and vibrant look.

Neutral Colours

A range of neutral tones, including clean white, light grey, and charcoal, balance the vibrant colors. These neutrals provide a professional and modern backdrop, enhancing the legibility and visual harmony of the brand’s materials.

Primary Typeface

DM Sans serves as the primary typeface, offering a clean and minimalist aesthetic. Its geometric design and subtle elegance make it ideal for headlines, titles, and key brand messaging, exuding confidence and professionalism.

Secondary Typeface

Inter complements the primary typeface with its highly readable and versatile design. Perfect for body text and secondary content, Inter ensures clarity and a seamless reading experience, reinforcing the brand’s approachable yet professional tone.