Mission & Vision

The brand identity for Shelter Bay Construction reflects its commitment to crafting high-quality, custom homes that balance timeless design with coastal inspiration. The guidelines ensure their values of craftsmanship and environmental harmony are consistently communicated across all platforms.

Target Audience

Homeowners and property developers looking for bespoke construction or renovations that prioritise thoughtful design and premium quality.

Research & Discovery

We began by exploring Shelter Bay Construction’s core values, focusing on their expertise in custom homes and their connection to the coastal environment. Our research highlighted the importance of representing nature with trees, a house symbolising craftsmanship, and waves to reflect their coastal identity.

Concept Development

During the design phase, we worked with combinations of trees, waves, and a house, creating concepts that balanced natural imagery with structured lines to align with Shelter Bay’s professional image. Feedback guided us in refining the logo into a design that was both meaningful and visually appealing.

Finalisation & Application

The final logo blends trees, a house, and flowing waves to perfectly capture the essence of Shelter Bay Construction. It represents their craftsmanship, connection to nature, and ties to the coastal community. The logo was applied across their website, signage, business cards, and marketing materials, creating a consistent and memorable brand identity.

Primary Colours

The primary colors of the brand are #0C2340, a deep navy blue, and #046A38, a rich forest green. These colors represent strength, trust, and growth, forming the core identity of the brand. The navy blue brings a sense of professionalism and stability, while the forest green symbolizes sustainability and vitality.

Secondary Colours

The secondary colors are a mix of #636363, a medium gray, and #BDBDBD, a lighter gray. These colors complement the primary palette by adding versatility and sophistication. The gray tones offer neutrality, providing a subtle background that allows the primary colors to stand out.

Neutral Colours

The neutral color of F8FBFB is a soft off-white with a hint of coolness, creating a clean and fresh backdrop. This neutral shade enhances the overall design by providing balance and lightness, allowing the primary and secondary colors to pop without overwhelming the viewer.

Primary Typeface

Mona Sans Bold serves as the primary typeface, bringing a bold and modern aesthetic to the brand’s identity. Its clean and strong design ensures impactful headlines and conveys confidence, aligning with Shelter Bay Construction’s expertise in the industry.

Secondary Typeface

Mona Sans Regular complements the bold primary typeface with its simplicity and clarity. Perfect for body text and detailed information, it maintains readability and professionalism, ensuring clear communication across all mediums.

Website Design

Explore a clean and professional website design that highlights Shelter Bay’s expertise in custom home construction, blending natural elements with timeless craftsmanship.