Challenge

Blue Fish Gallery needed a website that reflected their mission of showcasing local, handcrafted products while appealing to both local customers and online shoppers. The site also had to integrate e-commerce functionality and visually align with their airy, coastal brand identity.

Goal

To design and develop a modern, user-friendly e-commerce site that showcases their unique artisanal products, increases sales, and expands their reach beyond Port Alberni. The website needed a clean, coastal-inspired aesthetic with easy navigation and features like integrated Google reviews, a contact form, and product suggestions.

Result

The finished website captures the spirit of Blue Fish Gallery with its coastal blues, greens, and white palette, complemented by clean typography. It features intuitive navigation, integrated e-commerce functionality, and high-quality imagery that enhances the user experience. Customers can easily browse, shop, and connect with the gallery, bringing their unique products to a wider audience.

Typography and Color Palette Integration

The design uses simple, clean typography for easy readability, with coastal-inspired colours like blues and greens on a white background to reflect the gallery’s serene, artisan vibe.

Interactive UI Components

Interactive elements such as product categories, dropdown menus, a "You May Also Like" feature, and a contact form make the website both functional and engaging. These components encourage browsing and simplify the shopping experience for users.

Before

Blue Fish Gallery had an outdated website that didn’t reflect their vibrant, coastal-inspired brand or the high-quality, artisanal products they offer. The lack of e-commerce functionality limited their reach to local customers, making it difficult for a wider audience to access their unique, handmade goods.

After

The new e-commerce website is a fresh, clean platform that embodies Blue Fish Gallery’s coastal charm. With integrated product categories, seamless navigation, and images, it offers an inviting shopping experience. Customers can now explore and purchase artisanal goods, while the site’s coastal design elements create a relaxing, enjoyable browsing experience.

Responsiveness on Smartphone

The website is fully optimised for mobile devices, making it easy for customers to browse products, read about the gallery, and make purchases directly from their smartphones.

Responsiveness on Tablet

On tablets, the site delivers a seamless experience with balanced layouts and interactive elements, allowing users to comfortably explore and shop from a larger screen.