about
Challenge
Dovedale Carpentry Ltd needed a refreshed online presence that reflected the craftsmanship, professionalism, and bespoke quality of their work. Their existing website didn’t fully capture the high-end finishing and custom joinery that sets them apart. With a diverse service offering—from renovations to fine woodwork—the challenge was to create a sleek, professional, and intuitive website that clearly communicated their expertise while attracting their ideal clientele.
Goal
The objective was to design and develop a fully custom, responsive website that conveys Dovedale’s brand identity and craftsmanship while improving user experience. The website needed to: Highlight their bespoke and high-end carpentry services Strengthen brand recognition and credibility Improve SEO to increase visibility among clients seeking premium custom work Provide an engaging, high-quality portfolio showcasing past projects Make it easy for clients to connect, inquire, and request estimates
Result
The finished website is a polished, modern, and highly functional platform that reflects Dovedale Carpentry’s expertise. A clean, structured layout presents their high-end finishing, renovations, and custom carpentry services in a way that speaks to their ideal clientele. A refined portfolio section showcases their craftsmanship, while SEO-optimized content improves visibility for key search terms like custom doors, joinery, high-end carpentry, and timber-frame work. The responsive design delivers a seamless user experience across all devices, helping Dovedale Carpentry stand out in the market.
Design System in Action
Typography and Color Palette Integration
The design incorporates Helvetica for headings, lending a clean and professional tone, while Poppins for body text adds a modern touch. The colour palette—#2D4959, #426C80, and #CAD0D4—reflects a cold yet approachable aesthetic, reinforcing the company’s focus on cleanliness and reliability.
Interactive UI Components
Interactive elements such as prominently placed CTAs ("Get a Quote"), a contact form, and clear navigation menus were incorporated to enhance usability. Hover effects and clickable icons provide a polished, user-friendly interface that encourages engagement and simplifies inquiries.
Website Redesign Transformation
Before
Dovedale Carpentry Ltd’s old website was outdated, difficult to navigate, and didn’t reflect the high-end quality of their work. The lack of structure and poor user experience made it hard for potential clients to explore services or get in touch.
After
The new website is sleek, professional, and easy to use. With a refined portfolio, clear service pages, and a seamless user experience across all devices, it now properly showcases Dovedale Carpentry’s craftsmanship while making it effortless for clients to connect.
responsive
Responsiveness on Smartphone
The site is fully optimized for mobile users, allowing potential clients to browse services, view the portfolio, and request estimates effortlessly from their smartphones.
Responsiveness on Tablet
A carefully structured layout adapts seamlessly to tablets, providing a smooth, high-end browsing experience that reflects the company’s attention to detail.
BRAND DESIGN
Brand Redesign
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Testimonial
We needed to update our business website, and I'd seen the FB ads for AdVenture Tide Media, which stuck with me, so I reached out.
From my initial enquiry onwards I was impressed with the level of professionalism, from Adi and team. They created exactly what we were looking for, were extremely helpful and patient when we weren't quite sure what we wanted, and created a modern, stylish website to showcase our company. If you're looking for a local company for your online Marketing and Website, I highly recommend Adi at AdVenture Tide Media.
Lynsey Hibbert
Dovedale Carpentry
PROJECT IN MIND?
You’ve put in the work to build an amazing business, don’t let an outdated website hold you back. Let’s build something to match.
