Challenge

Dovedale Home Inspections had an existing website, but it lacked a focused, conversion-driven landing page to clearly communicate their value and encourage bookings. The original layout didn’t highlight the company’s credibility, services, or experience in a way that was easy for potential clients to act on.

Goal

To design and develop a dedicated landing page that provides a clear, trustworthy first impression. The goal was to deliver key information at a glance, reinforce professionalism, and drive users toward booking a home inspection or reaching out - all in a single, streamlined experience.

Result

We created a focused, responsive landing page that highlights Dovedale’s qualifications, services, and personal approach. With concise content, clean layout, and clear calls to action, the new page makes it easy for clients to understand what’s offered and how to book. It’s designed to convert traffic into inquiries, especially for users arriving via search, social, or referral.

Typography and Color Palette Integration

We kept the existing brand aesthetic and enhanced it with refined typography and a clean, minimal colour palette, supporting a look that’s confident, professional, and easy to engage with.

Interactive UI Components

The page includes interactive elements like clickable service highlights and anchored navigation for quick access to information. Clear CTAs and a well-placed contact button help convert interest into action.

Before

The existing site provided general information but lacked a dedicated space designed specifically to convert visitors into clients. Key details were spread across multiple pages, and the user journey wasn’t as streamlined as it could be.

After

Dovedale now has a purpose-built landing page that quickly communicates value, reinforces trust, and guides users toward action all in one place.

Responsiveness on Smartphone

The landing page is fully optimised for mobile, with a scroll-friendly structure and quick access to booking details, making it easy to navigate from any device.

Responsiveness on Tablet

On tablets, the layout remains clear and balanced, with easy access to key sections and calls to action that stay visible and functional.