about
Challenge
Graf Concrete & Iron needed a website that could effectively communicate the scope of their services and craftsmanship. The site had to balance professionalism with creativity, provide a user-friendly experience, and include SEO strategies to increase visibility in a competitive market.
Goal
The goal was to create a sleek, modern website that reflected Graf Concrete & Iron’s brand identity and showcased their expertise and services. The site needed to feature an easy-to-navigate portfolio, SEO-friendly content, and a professional design that would leave a lasting impression on potential clients.
Result
The finished website is a sleek, branded platform tailored to Graf Concrete & Iron’s identity. With nearly 20 pages, it features custom elements such as a polished portfolio to showcase projects, detailed service pages, and team highlights. search engine optimised content and a responsive design provide high visibility and a seamless user experience across all devices, perfectly reflecting the professionalism and expertise of Graf Concrete & Iron.
Design System in Action
Typography and Color Palette Integration
The website design incorporates Barlow for bold, modern headings and Open Sans for clean, readable body text. A vibrant colour palette combines energetic yellow, trustworthy blue, and sleek dark grey, complemented by versatile secondary and neutral tones to create a professional and cohesive brand identity.
Interactive UI Components
Interactive elements include custom animations, clickable staff highlights, a detailed portfolio, and a user-friendly contact form. These features enhance user engagement and provide a seamless browsing experience across the site.
Website Redesign Transformation
Before
Graf Concrete & Iron had no cohesive digital presence to showcase their expertise and impressive portfolio. They needed a professional, fully functional website that could highlight their services, team, and projects while connecting them with potential clients across multiple platforms.
After
The new website is a custom-built, fully responsive platform developed in Webflow, featuring nearly 20 pages, including key sections like Home, About Us, Our Team, Services, Portfolio, and Contact Us. With project showcases and SEO-optimised content, the site is designed to grow their brand and generate leads. Enhanced by social media integration, Graf Concrete & Iron now has a powerful online presence that reflects their expertise.
responsive
Responsiveness on Smartphone
The site is fully optimised for mobile devices, offering a smooth, intuitive browsing experience that allows users to explore services, view the portfolio, and contact the team on the go.
Responsiveness on Tablet
On tablets, the site delivers a clean, well-structured layout with enhanced interactivity, making it easy to view project showcases and navigate through key sections.
BRAND DESIGN
Brand Redesign
The mission behind the branding for Graf Concrete & Iron was to craft a bold and cohesive identity that reflects their expertise, precision, and professionalism in the construction industry. With the tagline "Born to Build" at its core, the vision was to establish a recognisable and trusted brand that resonates with clients and elevates their market presence.
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Testimonial
Working with AdVenture Tide Media was seamless, professional, friendly, and on-time from beginning to end.
Adi’s communication and approachability made defining and producing our civil company’s crisp, modern, new brand and website exactly as we were hoping. We would suggest Adi to anyone looking to locally rebrand, develop their website, or increase their online presence. Adi’s got the eye and the determination to get it right and make sure the clients are happy. Thanks for your fantastic work!
Chandra Horth
Graf Concrete & Iron Inc.
PROJECT IN MIND?
You’ve put in the work to build an amazing business, don’t let an outdated website hold you back. Let’s build something to match.
