Challenge

BC Yachts required a completely updated website to modernise their online presence and showcase their yacht listings in a professional and engaging way. The project involved integrating a custom XML boat feed to display their inventory, styled using custom CSS to ensure it aligned seamlessly with the brand’s aesthetic. Additionally, the client needed updated colours and fonts to refresh the brand identity, along with interactive features such as load screen animations and a custom Google Review widget to enhance the user experience.

Goal

The primary objective was to design and develop a modern, user-friendly website that reflects the premium nature of BC Yachts. This included creating a sleek design with updated branding elements and ensuring the website was fully responsive for use across all devices. Key features such as the custom XML boat feed and Google Review widget needed to be integrated and styled to match the updated look and feel of the site. Engaging animations and polished branding were also incorporated to elevate the overall experience.

Result

The new website is a modern, fully revamped platform that meets all the client’s needs. A custom XML boat feed was integrated and styled to match the sleek design, with improved responsiveness across all devices. Updated colours, fonts, load screen animations, and a Google Review widget added interactivity and professionalism, creating a dynamic site that effectively showcases BC Yachts’ offerings.

Typography and Color Palette Integration

Incorporating a thoughtful design system, we selected typography and colour palettes that reflect the brand’s tone while making sure its readability and accessibility across the platform.

Interactive UI Components

Leveraging interactive components such as buttons, forms, and toggles, we created a user interface that looks great and feels intuitive to interact with.

Before

The previous BC Yachts website lacked modern functionality and an engaging design. It struggled to deliver a seamless user experience, particularly on mobile devices, and didn’t fully showcase the brand’s premium offerings or inventory effectively.

After

The revamped BC Yachts website is a sleek, modern platform that highlights the brand’s yacht inventory with style and functionality. With enhanced responsiveness, updated branding, and custom integrations, it now delivers a professional and engaging experience across all devices.

Responsiveness on Smartphone

The new BC Yachts website is fully optimized for mobile devices, delivering a seamless browsing experience. Visitors can easily navigate the site, view listings, and interact with features on any smartphone without compromising functionality or design.

Responsiveness on Tablet

Designed with versatility in mind, the website adapts beautifully to tablets and iPads. With its responsive layout, users can enjoy a smooth and intuitive experience, whether browsing listings or accessing interactive features on larger touchscreens.

Brand Redesign